Behind the scenes: web design and development for wefinda 1.1

This is the sitemap or flowchart of the latest iteration of wefinda. wefinda v1.1 (goes live July 13th 2010) allows our customers to create an account and log in. This will enable customers to leave one click quote requests going forward. Customers can now log in and press a single button to generate up to 3 immediate quotes for their business needs.

Additional benefits for our customers include a new reward program to thank users for using the service and  help promote their own business. The reward program is in it's infancy and will expand based on our customer's needs and feedback.

MVP
We launched wefinda as a MVP (minimum viable product). This meant that we designed the basic functionality needed to operate our quotes service and went live with that minimum functionality. The advantages of MVP development would appear to be that it focuses your mind on the functionality that is critical, not nice to have. It allows you to work in rapid iterations, designing, developing and building a website very quickly. And most importantly it gives you and your customers a platform to enhance based on your customer needs. The disadvantage is in the discipline required to cut out all those very cool features that you think you will need, but probably never will ; ).

Iteration
wefinda will continue to iterate and roll out enhanced versions of our service. This will be based on 2 key metrics. We will listen to customer suggestions regarding their needs and evaluate our conversion analytics for areas of improvement.

Going forward
As we continue to grow we will add the necessary functionality in an attempt to create a world class business service. It's about the little wins right now though and continued focus on our aim to add value to our customers daily business operations.

Thanks to @johnnymayhem (design) and @rfwatson (development) and @desktopdan (Jedi-like project management) who have brought the site to life with amazing speed, quality and skill. They can probably give you the experts opinion of what we have developed to date, this is just the layman version!

Thanks for reading.